Since 2003 Eric Kent Wine Cellars have been producing high quality wines that feature a wide variety of emerging artists on the bottle labels to highlight their artwork.
The goal of the client was to produce a book for their 10 year anniversary celebration, exhibiting the wine label art and artists that they display on each vintage.
I was challenged to curate the images into a cohesive book design that showed not only a chronological growth, but also told the story and connection between the culture of wine & art. I sorted and organized hundreds of images; categorizing, re-touching and making the strongest selections that told the best story.
I obsessed over the opening page grid that worked out to fit the 72 labels neatly on the spread, and I aligned each crop specifically to relate to each other. I also made a strong case to show the entire artwork within the book, typically it is cropped to meet the specs of the wine label.
The book was featured as part of the Celebrating 10 Years of Art & Wine event that represented over 50 artists and nearly 70 bottles of great wine!
Michael Mina XIV Concept Book
Art Direction / Graphic Design / Book Design / Project Management
I teamed up with producer Sarah Adler (currently Director of Communications at Thomas Keller Restaurant Group) to execute Michael Mina's vision of an exclusive concept investor book that tells the story of a full-service restaurant that meets ultra lounge.
The concept featured new ways of looking at “Social Dining” without compromising the integrity of the ingredients and the inspiration of the cuisine.
This project lead to developing templates and teaching materials for the PR group to use for future pitches. In addition, we created the PR book for Bourbon Steak, featuring all of Michael Mina restaurant brands.
Apple was a place to learn new skills, and I was able to develop my leadership and management style through various iterations. I was lucky to work with great people who loved to collaborate, challenge the status quo and constantly evolve process and best practices. In the end it was the people I worked with everyday that made me a better person.
Over the course of about 6 years my roles included: Retail Studio Manager On-Site for Schawk Contract Lead Production Designer Photos Contract Senior Production Designer Retail Panels
I can't show samples here, but would love to share my work experiences and projects upon request.
Art Direction / Graphic Design / Book Design
Secrets of the Sommeliers Concept Book
Producer Sarah Adler and I brought Rajat Parr’s concept book for Secrets of the Sommeliers to life by expressing for the first time insight regarding the skills, knowledge and perspectives of the most savvy and smart wine professionals in the country. While the best sommeliers run multi-million dollar wine programs in the finest restaurants in the world, they also deal with wine on an intimate level that is applicable to casual drinkers, studied aficionados, and anyone in between.
In its discussion of sommeliers, winemakers, wine regions, tasting tips, restaurants, wine buying strategies, wines, and food pairing, the Secrets of the Sommeliers concept book revealed the sommelier’s unique perspective on wine.
The idea of the book was to be sophisticated enough to satisfy readers in the wine and food trade, but accessible enough to appeal to the casual enthusiast.
The actual finished book Secrets of the Sommeliers won a James Beard award.
21st Century Leadership Playbook
Graphic Design / Book Design / Illustration / Project Management
Nordstrom Technology People Lab needed a visual/content tool that tied together content across 5 learning modules.
The 21st Leadership Playbook was designed to:
SUPPORT PROGRAM ALUMNI in internalizing & remembering the content they learn in an accessible document that can serve as a reference guide.
INSPIRE PROGRAM ALUMNI to practice the tools and mindsets taught in the program.
EMPHASIZE THE POINT OF VIEW AND PHILOSOPHY OF THE PROGRAM, which can get lost in all the materials provided.
CREATE A STAND ALONE TOOL that can introduce people who have not participated in the program to the concepts of “21st Century Leadership.”
Art Direction / Graphic Design / Book Design
B2B Executive Program
I had the opportunity to concept, create and execute an exclusive high end project for Microsoft that targeted B2B CEOs. The pitch was to drive execs to an Interactive Executive Briefing event featuring speakers Rick Belluzzo and Jim Heaton.
I designed a custom metal book, that involved researching manufactures that could emboss the Microsoft logo and figured out a custom die for a unique binding that could accommodate a series of additional pages. Along with the book, there were various other design pieces that accompanied the project, including screen printed metal clipboard.
I took all components from concept to completion, including every last production detail.
Graphic Design / Art Direction
Starbucks Office Delivery Service DM
This piece was created around the time Starbucks was reinventing their design image — focusing on collage, ephemeral materials and the handmade.
The artistic approach to creating the Starbucks office delivery direct mail piece utilized the process of play to capture the ephemera of everyday office supplies, paper, and handwritten samples. I integrated my own artistic aesthetic while still keeping within the parameters of what the client needed and had so much fun making an artifact!
Identity Design / Branding / Packaging / Website Art Direction
I helped two teachers, Meg And Mary-Katherine launch their passion project on a small budget.
Meg and Mary-Katherine started their BeScentered spritz line in response to their busy lives. They wanted to find a new tool to help them be present – be centered – amidst the chaos. As fans of quality perfumes, they knew that for centuries, scents have been used to lift and transform. After months of discovery and beta-testing in their Bay Area Scent Lab, Be Awake and Be Positive were born.
I wanted to design a brand that would stand out among the highly saturated aromatherapy market. While current design trends lean toward apothecary DIY styles, I created BeScentered to be bold, bright, fresh and memorable.
By offering thoughtful design solutions, creative assistance and a clear understanding of your story, I can guide you through the process of creating an identity that reflects your voice and vision. What I do best is listen and ask great questions. When creating or implementing an identity, the most important aspect for me is the relationship with the people behind the brand.