Philosophy. Purpose. Representation. Authorship. Character. Personality. Invention. Intimacy. Authenticity. Beliefs.
Identity is the purest representation of a single purpose. An identity provides a small business or large corporation with guidelines to express its authentic philosophy.
The process of inventing a new identity can be an exciting yet painstaking experience. It forces the individual, or the organization, to become vulnerable while exploring the heart and soul of the brand’s personality. Ultimately, the process of developing a brand asks the question why—why does something matter, or exist, why is it needed?
By offering thoughtful design solutions, creative assistance and a clear understanding of your story, I can guide you through this process. When I collaborate with clients on creating or implementing an identity, the most important aspect for me is the relationship with the people behind the brand. I am passionate about bringing out the best in people and helping resolve problems that may arise. When I work with teams, I focus on keeping communication clear and simple while helping everyone enjoy the process of making something great.