Creative Direction / Graphic Design / Book Design
B2B Executive Program
I had the opportunity to concept, create and execute an exclusive high end project for Microsoft that targeted B2B CEOs. The pitch was to drive execs to an Interactive Executive Briefing event featuring speakers Rick Belluzzo and Jim Heaton.
I designed a custom metal book, that involved researching manufactures that could emboss the Microsoft logo and figured out a custom die for a unique binding that could accommodate a series of additional pages. Along with the book, there were various other design pieces that accompanied the project, including screen printed metal clipboard.
I took all components from concept to completion, including every last production detail.