Identity Design / Branding / Packaging / Website Art Direction
I helped two teachers, Meg And Mary-Katherine launch their passion project on a small budget.
Meg and Mary-Katherine started their BeScentered spritz line in response to their busy lives. They wanted to find a new tool to help them be present – be centered – amidst the chaos. As fans of quality perfumes, they knew that for centuries, scents have been used to lift and transform. After months of discovery and beta-testing in their Bay Area Scent Lab, Be Awake and Be Positive were born.
I wanted to design a brand that would stand out among the highly saturated aromatherapy market. While current design trends lean toward apothecary DIY styles, I created BeScentered to be bold, bright, fresh and memorable.