Identity Design / Branding / Packaging / Art Direction
I partnered with two elementary teachers launch their passion project and created their brand on a small budget.
BeScentered Spritzes and Linger Line Roll-ons were created by teachers who noticed that all other senses were used in the classroom. We wondered if the sense of smell could help with focus, attention, and peace. We wanted to find a new tool to help ourselves and others be present - be centered - amidst the chaos and busyness - both in the classroom and out. Scents have been used to lift and transform for centuries. After months of discovery and beta-testing in their Bay Area Scent*Lab, BePositive, BeAwake, BePresent and BeBeautiful were born.